Why Does MarTech Matter? It’s important for B2B marketers to stay up-to-date with the latest social media marketing technology to deliver their social media strategic visions effectively. Today great social media doesn’t just happen. It needs to be carefully...
Why is Social Media Management Important? Social media marketing is essential to modern businesses. However, success here goes beyond just scheduling the odd topical or promo post. Having an effective social media management strategy in place is...
Social Media Lead Generation Today, social media lead generation is a key part of every business-to-business marketing (or B2B) lead generation strategy. Across the globe, social media has more than 3.9 billion users. These people are potential leads and some of...
The Rise of Social Media With over half of the global population now using social media, businesses worldwide continue to make social media a priority in their digital marketing strategy. The sheer volume of people using social media makes it more important than ever...
Social media has over 3.6 billion monthly active users in 2021. That means about half of the human population is using social accounts in their daily lives. People use social media platforms like Facebook, Instagram, and Twitter to reach out to their old friends and...
Is Social Media Video Marketing Important? As technology continues to advance, there’s never been a better time to incorporate video into your digital marketing and social media strategies. The marketing world is becoming more and more reliant on digital output...
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