Social Media Lead Generation Today, social media lead generation is a key part of every business-to-business marketing (or B2B) lead generation strategy. Across the globe, social media has more than 3.9 billion users. These people are potential leads and some of...
The Rise of Social Media With over half of the global population now using social media, businesses worldwide continue to make social media a priority in their digital marketing strategy. The sheer volume of people using social media makes it more important than ever...
Social media has over 3.6 billion monthly active users in 2021. That means about half of the human population is using social accounts in their daily lives. People use social media platforms like Facebook, Instagram, and Twitter to reach out to their old friends and...
Is Social Media Video Marketing Important? As technology continues to advance, there’s never been a better time to incorporate video into your digital marketing and social media strategies. The marketing world is becoming more and more reliant on digital output...
Why Social Media Optimisation Matters Social platforms have over 4.48 billion users around the world. The average internet user spends 145 minutes on social media daily, and 50% of users search for B2B brand information up to 12 times before buying. This makes...
Why Is Social Media Important for Businesses? Social media is an integral part of our lives, so it makes sense that a B2B social media strategy should be an integral part of your company’s marketing plan. As of July 2021, there were a reported 4.48 billion...
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