What is MarTech? ‘MarTech’ is an abbreviation of ‘marketing technology’. It’s an umbrella term for the modern digital marketing tools available to assist you in boosting your marketing campaigns and strategies. It’s becoming normal for businesses and...
Why Does Your Call to Action Matter? The call to action is arguably the most important, yet most overlooked aspect of any marketing message. It’s also the difference between losing a potential customer and making a sale. First, let’s look at what a CTA actually...
Do You Have a B2B Digital Marketing Strategy? A well thought out B2B digital marketing strategy is crucial to growing your business online. It creates a base to adjust plans, measure the success of campaigns, and boost engagements. Of course, your business also needs...
Marketing and Business Podcasts (and Why They’re an Effective Marketing Tool) We thought we’d take a look at some of the best marketing and business podcasts online, and how these can help your B2B lead generation strategy. Podcasts are becoming a powerful element in...
Is tone of voice part of your brand’s official communication strategy? It should be, and this article will help you understand why. Settling on the right tone of voice for your brand is one of the best decisions that you could ever make for your business. Being...
It’s competitive being in business, and increasingly difficult to retain a strong online presence in an over-saturated digital marketplace. So many businesses are getting lost online among a sea of competitors. So how can you avoid this happening and stand out from...
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