If you’re a B2B small business owner, you’ve probably heard that you should be using social media – but why does it actually work? More importantly, what separates social media that simply ticks a box from a strategy that truly delivers results?

The truth is, when done well, social media is one of the most powerful tools for growing a B2B business. Not just because it’s cost-effective, but because it helps you build relationships, establish authority, and generate high-quality leads.

Let’s break down the reasons why social media works – and how a strong strategy can supercharge your business growth.

1. Visibility = Credibility

Your potential clients are checking you out online. In fact, 75% of B2B buyers use social media when making purchasing decisions (LinkedIn, 2023). If your presence is inconsistent or inactive, it could be working against you.

A well-maintained feed filled with relevant content builds credibility and shows you’re active, engaged, and invested in your industry.

2. Lead Generation Without the Hard Sell

Social media isn’t just about visibility – it’s about attracting the right people. With targeted content and consistent posting, platforms like LinkedIn help you reach decision-makers and warm up leads before they even speak to you.

LinkedIn drives 80% of B2B social media leads, making it the most effective platform for professional connections.

3. Showcase Your Expertise

Thought leadership content – such as sharing insights, industry trends, and client wins – demonstrates your expertise and positions you as a go-to in your field. 

And it pays off: 54% of decision-makers say they’re more likely to work with a business after seeing thought-leadership content (Edelman, 2022).

4. Improve Website Traffic and SEO

Sharing links to your blog, website, or lead magnets across social platforms encourages visits from high-intent users. 

Google also takes social signals into account, which means regular, quality content can help improve your site’s search rankings.

5. Brand Awareness and Recognition

Even if someone doesn’t need your services today, consistent visibility ensures they’ll remember you when they do. 

That’s the power of brand awareness – being top-of-mind at the right time.

Key Takeaways

• B2B buyers do check social media – it builds credibility and trust.
  
• Social platforms, especially LinkedIn, are powerful lead generation tools when used strategically.
  
• Posting expert content helps you position yourself as a trusted voice in your industry.
  
• A consistent social media strategy supports SEO, website traffic, and long-term brand growth.

Next Steps

Ready to put strategy behind your socials?

At 100 Pound Social, we help B2B businesses like yours create powerful, consistent content that speaks in your brand voice and drives real results. Whether you need full-service content creation or lead generation, we’ve got you covered – from just £100/month.

Here’s how we’ve made social media work for our B2B clients:

Want to find out how we can help you grow your business through social media? Join a 15-minute demo today.