What makes people stop scrolling to check out your posts in a sea of social media content?

Your brand personality is that unique quality that makes you different from competitors. The character and values come through in how you communicate with your audience. Without a clear brand personality, your business risks getting lost among others offering similar products or services.

This blog will walk you through different brand personality examples you might adopt and share five practical ways to let your unique voice shine through in your social media content. Whether you’re just building your online presence or looking to refresh your current approach, these tips will help you connect more genuinely with your audience.

When your social media reflects who you are, you attract the right people – those who need what you offer and appreciate how you offer it. 

Brand Personality Examples: Finding Your Perfect Match

Every successful brand has a distinct voice that feels authentic to who they are. 

Here are five common brand personality styles that work well on social media, along with examples of businesses that might use them effectively:

Professional & Authoritative

• Who it works for: This brand personality works well for cybersecurity companies, IT service providers, data protection firms, and security consultancies.
• For example: A Cyber & Network Security firm must establish credibility and trust. Their social media content might feature expert analysis of emerging threats, thoughtful responses to major security breaches, and clear explanations of complex security concepts.
• How it sounds: “Our analysis of the recent ransomware attacks reveals three critical vulnerabilities affecting small business networks. We’ve prepared this guide to help you understand how these threats might impact your systems and what immediate steps to take.”
• Why it works: This voice communicates expertise without being intimidating, making followers feel they’re getting valuable insights from a trusted security advisor.

Friendly & Approachable

• Who it works for: This brand personality works well for professional training & coaching companies, staffing & recruitment agencies, marketing & advertising firms, business services providers, educational organisations, and consultancies looking to build authentic connections with their audience.
• For example: A staffing & recruitment agency might prioritise warmth and relatability to connect with both job seekers and employers. Their content often addresses the real concerns of candidates.
• How it sounds: “Struggling to figure out which role is truly right for you? We’ve been there! Check out these five interview tips that have helped hundreds of our candidates feel more confident – and land the perfect job.”
• Why it works: This voice creates a sense of understanding and empathy, making potential clients and candidates feel like the brand genuinely understands their challenges and wants to help them succeed.

Witty & Playful

• Who it works for: This brand personality works well for marketing & advertising agencies, IT & tech startups, SaaS platforms, innovative educational organisations, and forward-thinking recruitment firms targeting modern professionals.
• For example: An IT & tech startup offering remote collaboration tools might humorously showcase everyday work-from-home bloopers. They’re not afraid to poke fun at the quirks of video calls, endless browser tabs, and unmuted mics to lighten up what can often be a dry, technical conversation.
• How it sounds: “Sure, we could give you a 20-page user manual for our new app…or we could show you the highlight reel of our team messing up screen-sharing at least a dozen times (all in one week).
• Why it works: This voice grabs attention by blending humour with honesty, making the brand memorable in a sea of corporate-sounding tech messaging. It also resonates with a digital-savvy audience that appreciates lighthearted, relatable content about real-life workplace struggles.

Inspirational & Motivational

• Who it works for: This brand personality works well for professional training & coaching firms, educational institutions, business consultancies, career development services, and leadership development companies.
• For example: A leadership development company might use an uplifting tone to encourage personal growth and highlight success stories. Their social media content focuses on inspiring followers to take confident steps toward becoming impactful leaders.
• How it sounds: “Every inspiring leader you admire started with a single courageous choice. What’s one new habit you could develop this week to bring out the best in your team – and yourself?”
• Why it works: This voice connects with the audience’s ambition and desire for continuous growth, instilling confidence and motivation to strive for higher goals. By positioning your brand as a supportive mentor, you guide them through their leadership development journey.

Straightforward & No-Nonsense

• Who it works for: This brand personality works well for recruitment firms, financial services, legal advisors, B2B technology companies, logistics providers, and professional service firms.
• For example: A Staffing and Recruitment agency keeps messaging clear, concise, and to the point, focusing on efficiency. Their content cuts through complexity to deliver exactly what job seekers and employers need to know.
• How it sounds: “Need technical talent? We place qualified candidates in 14 days or less. Our database includes 3,000+ pre-screened developers ready for immediate interviews.”
• Why it works: This voice respects the audience’s time and demonstrates the brand’s core values of efficiency and reliability in a fast-moving job market.

According to research from industry analysts, 86% of consumers say authenticity matters when deciding which brands to support. So, which of these voices feels most natural for your business? Which one matches how you already speak to clients in person?

The right voice for you should feel like a natural extension of your actual personality – just shaped to meet the needs of your specific audience.

Five Ways to Make Your Brand Personality Shine Online

Now that you understand the different brand voices, let’s look at how to put your personality into action on social media. Here are five practical tactics that work exceptionally well for solopreneurs like accountants, copywriters, and other individual service providers:

1. Be Authentic in Your Messaging

The most effective social media presence comes from genuine communication. Your audience can spot forced or artificial content from miles away.

Start by speaking how you would in real life. Drop the corporate jargon and stiff language that makes you sound like a press release. If you wouldn’t say it in a conversation with a client, don’t write it in your social post.

For accountants: Instead of posting “We provide comprehensive tax preparation services for small business entities,” try something more conversational like “Small business taxes giving you a headache? I’ve helped dozens of business owners just like you make sense of their financials – and even find deductions they didn’t know existed.

For recruitment specialists: Instead of posting “We provide comprehensive talent acquisition services for enterprise entities,” try something more conversational like “Struggling to find the right tech talent? I’ve helped dozens of companies just like yours build amazing teams – and even discover skill sets they didn’t know they needed.”

Share the human side of your business. This might include behind-the-scenes moments, honest discussions about challenges you’ve faced, or personal insights. According to Sprout Social’s research, 70% of consumers feel more connected to a brand whose CEO is active on social platforms.

For IT consultants: Show your workspace setup, share a cybersecurity tip that saved your client’s data, or post about how you troubleshoot complex technical problems in real-time.

For business coaches: Share your own productivity process, talk about balancing client goals with practical implementation, or document trying a new leadership technique (even if it doesn’t work perfectly).

2. Use a Distinct Visual Style

Your visual identity should match your written voice. These two elements create a strong, consistent brand impression when they work together.

Choose colours, fonts, and graphics that reflect your brand’s tone.

For example:

For tech companies: Your visual style might already be defined by your product aesthetic. A SaaS platform specialising in clean, intuitive interfaces should maintain that same bright, organised look across their social profiles.

For business coaches: If your approach is all about clarity and simplicity, your visuals might feature clean lines, minimal text, and plenty of white space. Think about using consistent templates for your advice posts.

For accountants: Even number-focused businesses can develop a distinctive style. Consider using a consistent colour palette (perhaps blues or greens that suggest trust and growth) and creating simple branded templates for sharing financial tips.

For graphic designers: Create a personal “style guide” for your own social media – not just for client work. Define specific margins, font pairings, and colour codes that you’ll use consistently.

For life coaches: Select 2-3 filters or editing styles for your photos and stick with them. This visual consistency helps reinforce your brand’s emotional tone.

Maintain consistency across all posts. Use similar filters, consistent spacing, and recurring design elements. This visual continuity helps people recognise your content instantly when scrolling through busy feeds.

3. Engage With Your Audience Like a Human

Social media is a two-way conversation. How you interact with followers says as much about your brand personality as your planned content.

Reply to comments in a friendly, conversational way. Avoid copy-pasting the same response to everyone. Take a moment to personalise your replies based on what each person has said.

For professional coaches: When clients share their business wins in comments, respond with specific encouragement: “That’s a 15% conversion increase from last quarter, Jen! Your implementation of our strategy is really paying off!”

For tax consultants: When someone asks a tax question, acknowledge their specific situation before giving general advice: “As a small business owner working from home, that’s definitely a concern. While I can’t give personalised advice here, here’s what typically applies in similar situations…”

For web developers: Share your excitement when announcing a new project launch with appropriate emojis or GIFs that show your enthusiasm, even if your overall brand voice is fairly technical.

For business consultants: While maintaining professional boundaries, you can still show warmth in responses by acknowledging concerns expressed in comments: “Starting a business transformation project can indeed feel daunting at first. Many organisations experience exactly the challenges you’ve described.”

Show personality in your interactions. Use humour, emojis, and GIFs where they match your brand voice. Even more formal brands can show warmth through thoughtful responses.

4. Experiment With Content Formats

Different content types allow you to express your personality in various ways, keeping your feed fresh and engaging.

Try a mix of formats, such as polls, carousels, short videos, and image quotes. Each format brings out different aspects of your brand voice.

For marketing agencies: Use carousel posts to share before-and-after examples of campaigns you’ve improved, or create short videos showing your strategy process from concept to final implementation.

For financial advisors: Create simple infographics explaining investment concepts or use carousel posts to walk through a step-by-step process for financial planning. Try short videos that answer common client questions about retirement strategies.

For IT consultants: Demonstrate your expertise by using all the platform features effectively 0- create Reels showing quick tech tips, use Stories to share cybersecurity insights, and showcase client transformation cases in carousel posts.

For recruitment professionals: Post polls asking followers to vote between two workplace culture approaches or use the quiz feature to test followers’ knowledge of hiring trends.

For business consultants: Create “A day in the client experience” Stories showing how you manage transformation projects, with interactive question boxes inviting followers to share their own business challenges.

Create interactive content that invites participation. Stories with question stickers, polls about industry topics, or “this or that” choices related to your services all encourage audience engagement while showing off your brand character.

5. Share Values-Driven Content

Today’s consumers want to know what your business stands for beyond just making money.

Social media is an ideal place to showcase your brand values. Whether it’s environmental sustainability, community support, or workplace well-being, sharing content about the causes you care about adds depth to your brand personality.

For tech companies: Share how you support digital literacy programmes, highlight diversity in tech initiatives, or discuss how you’ve made your business operations more environmentally friendly (like remote work policies or using sustainable cloud solutions).

For financial advisors: Post about financial education workshops you offer or share content about ethical investing options that align with your values.

For recruitment specialists: Highlight how you work with companies to build inclusive hiring practices, feature diverse placement success stories, or showcase collaborations with organisations supporting underrepresented professionals.

For business consultants: Share when you donate a percentage of your monthly income to causes you care about, or show how you’ve integrated pro bono work for nonprofits into your business model.

For professional training companies: Document participation in workforce development programmes, share resources for underserved communities, or highlight how your coaching approach promotes inclusive leadership and workplace well-being.

Post about initiatives or community engagement that aligns with your brand values. This might include charity partnerships, volunteer days, or how your business practices support your core beliefs.

Key Takeaways

Developing a strong brand personality on social media isn’t just about posting regularly – it’s about creating content that truly represents who you are as a business. Here are the essential points to remember:

Your brand personality makes you memorable. In a crowded social media landscape where users scroll through their feeds, a distinct personality helps you stand out and stick in people’s minds. For solopreneurs especially, your brand is often your business’s greatest asset.

Authenticity builds trust and loyalty. When your content genuinely reflects who you are, you attract the right audience – people who connect with your approach and values. This authentic connection leads to stronger client relationships and more referrals.

Visual consistency reinforces your brand identity. From your colour palette to your image style, consistent visuals help followers instantly recognise your content. This recognition builds familiarity and trust over time.

Engagement should feel human, not automated. How you interact with followers matters just as much as what you post. Personalised, thoughtful responses show the human behind the business and help build a community around your brand.

Experimentation reveals what works for your specific audience. Try different content formats and approaches, then focus on the ones that generate the most engagement. Your analytics will tell you what resonates with your particular followers.

Next Steps

Ready to showcase your authentic brand personality on social media?

Developing a distinctive brand voice takes time and consistency, which solopreneurs and small business owners often lack. That’s where 100 Pound Social comes in.

Our UK-based team creates personality-driven social media content that helps you connect with your audience and stand out from competitors. We work with accountants, recruiters, coaches, and other service-based businesses to craft posts that truly reflect who they are.

As a result of working with us, our clients report:

• Increased engagement on their social platforms
• More consistent posting schedules without the stress
• Content that accurately reflects their unique brand voice
• Growing their follower count with the right audience
• Converting social media connections into paying clients

Want personalised help with your social media strategy? Join a free 15-minute demo to discover how we can create social media content that showcases your unique brand personality, starting from just £100 per month.