8 Things Your Business MUST Do To Succeed On Social Media
CEO of 100 Pound Social
- What are you going to post?
- How often are you’re going to post?
- Who is going to post?
3. Pick the right social networks
Find out where your target market ‘hangs out’ online and make sure your business is active on those networks.
The right networks for your business will depend on the demographic of your ideal customer, as well as the type of business you run – Business to Business (B2B) or Business to Customer (B2C).
Here’s some tips to get you started:
Facebook – Best for B2C, predominantly females aged 18-49
Instagram – Best for B2C, predominantly females under 35 years old
LinkedIn – Best for B2B, slightly more males, high earners
Twitter – Best for B2B, sometimes useful for B2C, predominantly males aged 18-29
4. Align posts with your brand message
Ensure your brand identity and message are clear; everything you post must be aligned with this image and message.
If you are not sure what your brand message is, take a moment to think about your business and note down:
- What you do
- How you help your customers.
- What you want your customers to be saying about you.
- What is unique about your business (something that your competitors don’t offer.)
- Customer testimonials
- Local or industry community posts
- Press on your business
- Key blog posts
This kind of content might not be super popular but they are vital to building audience trust in your expertise.
The surprising types of posts we create for our clients’ social media pages >
- How to save hot water
- The kid’s bath time
- Money saving water / heating tricks
- Staying warm on a cool night
- What to do if your boiler breaks
- Lack of time
- Lack of resources
- Too expensive
By Victoria Lee, CEO of 100 Pound Social
Victoria began her career in journalism. She worked at various publications including the Daily Mirror, before moving into digital marketing. In late 2016, Victoria and her sister Louise co-founded 100 Pound Social.
Create a FREE customised social media plan for your business
Related Posts
Best Times to Post on Social Media in 2024
Getting the timing right on your posts to social media can make all the difference in reaching your audience effectively. In this blog, we'll look at the various platforms' optimal posting times to maximise engagement and visibility for B2B business owners. Knowing...
Social Media Audience Analysis: Research Your Client Persona
Why are certain businesses successful on social media, whereas others seem to flounder in a void? The key is understanding who's behind the screen. Social media audience analysis is more than just a catchphrase. It's the core of any B2B business’s effective social...
How To Write Mailing List Newsletters – 20 Top Tips
If you are looking to boost your B2B business engagement with your clients, newsletters are a powerful tool for companies to connect with their audience and share valuable information. In the business world, communication is key and newsletters play a crucial...
What Is the LinkedIn Algorithm and How Does It Work? [2024 Updates]
Have you ever wondered how LinkedIn decides which posts to show in your feed? How does LinkedIn work to ensure you see the most relevant content? In this blog, you'll learn how the LinkedIn algorithm works and what you need to do to make the most of it. What is the...
How to Write Popular Linkedin Job Titles
When writing LinkedIn job titles for their LinkedIn profile, many people opt for the "just-the-facts" approach, listing only their company or job name on their profile - but your LinkedIn job title and profile present the chance to capture people’s attention and...
Should You Outsource Social Media? The Ultimate Guide
Have you еvеr wondered if you should get hеlp with your social mеdia presence? Maybе you find it tricky to kееp up with posting and engaging with your audience. You're not alone, as many businеssеs struggle with the time-consuming job. That's why wе'rе hеrе to...
What Can a Social Media Content Creator Do for You?
Social media content creators have become a major part of digital marketing. More and more businesses are turning to them and investing in their expertise. Their job is to understand what resonates with the audience and effectively incorporate it into the content,...
12 Effective Social Media Post Ideas to Boost Engagement
Making your social media post ideas more interesting leads to more interaction, which helps get more attention for your business. Here are some easy and practical tips to increase engagement on your social media platforms. What is Social Media Post Engagement?...
B2B Social Media Content Ideas that Work in 2024
Have you ever found yourself scrolling through your social media feed, wondering how some B2B companies manage to create content that grabs your attention and keeps you engaged? In the ever-evolving age of social media, staying ahead with B2B social...
Why 100 Pound Social? Top UK B2B Social Media Marketing Service
If you want to up your social media game, look no further than 100 Pound Social. Are you short of time? Have limited resources? Or perhaps you’re just disinterested in social media - algorithms, engagement, and platform rules are not your bag. 100 Pound Social has...