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LinkedIn Newsletters: Why They Matter & How To Create Them

By Victoria Parrott
January 20, 2025

LinkedIn has grown substantially since its 2003 launch, moving beyond its roots as a professional networking site.

Newsletters represent one of LinkedIn’s most effective features for content distribution. 

These recurring publications give professionals a direct channel to their audience’s inboxes, creating regular touchpoints with connections and followers. 

And unlike standard posts that might get lost in busy feeds, LinkedIn newsletters consistently create a structured way to reach interested readers.

In this article, we’ll examine the specific benefits of LinkedIn newsletters and their creation process, and look at some LinkedIn newsletter examples which highlight successful publications.

You’ll see why newsletters have become central to professional communication strategies and understand if starting a newsletter aligns with your professional goals.

Why LinkedIn Newsletters Matter

LinkedIn newsletters have become essential for professionals aiming to strengthen their networks and share their expertise. 

When looking at the best LinkedIn newsletters, three main factors make them particularly effective:

  • they provide consistent visibility through direct subscriber notifications
  • they help professionals build recognition through regular content sharing 
  • they benefit from LinkedIn’s algorithm and smart content distribution system. 

Professionals who publish newsletters generally see significantly higher engagement rates and network growth compared to those who only share regular posts.

Increased Visibility

LinkedIn newsletters create exceptional reach through their direct notification system. 

When you publish a newsletter, subscribers receive immediate alerts both on LinkedIn and through email, establishing two powerful points of contact with your audience. This dual-notification approach sets newsletters apart from standard posts.

Newsletters also maintain steady visibility over time. 

While regular posts often fade quickly from feeds, newsletters create consistent touchpoints with your audience. 

This sustained presence leads to:

  • More profile visits from potential connections
  • Higher comment rates on your content
  • Increased sharing of your posts across the platform

The notification system keeps your content at the forefront of subscribers’ attention, making newsletters particularly effective for maintaining regular communication with your professional network. 

Each publication creates multiple opportunities for engagement, expanding your content’s reach beyond initial subscribers through shares and recommendations.

Building Authority

Regular newsletter publishing establishes you as a knowledgeable voice in your field. 

When you consistently share detailed industry analysis and practical insights, readers begin to see you as a reliable source of information. 

This recognition builds naturally through:

  • Regular sharing of specialised knowledge
  • Creation of in-depth content that goes beyond surface-level observations
  • Consistent demonstration of your practical experience

As a result, your expertise becomes more visible.

LinkedIn Newsletters

Audience Targeting

LinkedIn’s algorithm makes newsletters particularly effective by connecting them with the right readers. 

The system analyses professional profiles, engagement patterns, and industry affiliations to recommend newsletters to users most likely to find them valuable.

This intelligent distribution system works through several key mechanisms:

  • Professional Profile Matching: The algorithm matches newsletter content with readers based on their job titles, skills, and industry.
  • Behavioural Analysis: Reader interactions with similar content influence newsletter recommendations.
  • Network Effects: Subscribers’ engagement helps newsletters reach their connections with similar interests.

The targeting system also becomes more precise over time. It learns from subscriber engagement patterns, identifies specific professional interests within broader industries, and also adapts recommendations based on content themes and reader responses.

Sold on LinkedIn newsletters?

Great! 

Now, let’s find out about creating them.

How to Create a LinkedIn Newsletter

Starting a LinkedIn newsletter requires some careful planning.

Say you’re an accountant working with small business clients one-on-one. 

You can write about:

  • money-saving tips that worked for your clients
  • simple bookkeeping methods you recommend
  • tax-season preparation strategies
  • or anything you handle during your daily client meetings.

With any of these topics, you should have plenty to say.

Next, consider your headlines – always keep them simple and useful.

Instead of “Revolutionary Tax Secrets Exposed!”, try “3 Bookkeeping Tips My Clients Use Daily” or “Simple Tax Prep Steps I Share With Every Client”. 

Then, start each newsletter with something your readers care about right now. Maybe it’s a new tax rule affecting small businesses or a quick tip about organising receipts.

Always write like you’re talking to someone interested in better managing their business finances – but hasn’t worked with an accountant before. 

Use simple words when you can.

If you need to use accounting terms, explain them the same way you would to a new client. 

For example, instead of just saying “EBITDA,” you might write “EBITDA (which means earnings before interest, taxes, depreciation, and amortisation – or simply put, your core business profit).”

Design and Visuals for Accounting Newsletters

Strong visual elements make complex financial concepts more digestible and memorable.

Your featured image should reflect accounting professionalism – think clean charts, financial statements, or professional workspace photos. 

Custom graphics work especially well for visualising accounting concepts, like flowcharts showing revenue recognition steps or audit processes.

Use visuals strategically to explain complex accounting topics:

  • Flowcharts for documenting accounting procedures and internal controls
  • Bar/line graphs for financial trend analysis and budget comparisons
  • Pie charts for expense breakdowns or asset allocation
  • Process diagrams for tax preparation steps or month-end close procedures
  • Screenshots of accounting software interfaces with annotations

When sharing financial data, prioritise clarity in your charts. 

A simple line graph showing revenue trends often works better than elaborate visualisations. Always include clear labels and brief explanations of what the numbers represent.

Infographics can effectively compare different approaches for technical topics like depreciation methods or inventory valuation.

Keep designs clean and corporate – focus on presenting financial information clearly rather than artistic elements.

Brief tutorial videos can be valuable for demonstrating software processes or explaining complex calculations. 

For example, a 30-second screen recording showing how to reconcile accounts in popular accounting software can be more effective than written instructions.

Each visual should serve a clear purpose in explaining accounting concepts or procedures. This maintains your newsletter’s professional credibility while making technical content more accessible.

Bonus: Get a FREE Guide to Generating LinkedIn Leads Here

Optimising for Engagement

Let’s say you’re in the retail and e-commerce space.

Drive engagement by addressing retailers’ key challenges. 

Include actionable takeaways like “Share your best holiday season prep strategies” or “What inventory forecasting methods work best for your store?”. Encourage discussion around:

  • Seasonal planning tactics 
  • Customer retention strategies 
  • Technology implementation experiences 
  • Supply chain solutions

To understand what content resonates best with your retail audience, keep a close eye on your analytics. 

Pay attention to which topics spark the most discussion – pricing strategy deep dives or customer service tips. 

This helps you create more of what your readers value.

The retail industry thrives on innovation and success stories. Share case studies of retailers overcoming common challenges or pioneering new approaches. Market analyses and trend forecasts can help your readers stay ahead of industry shifts.

Remember to align your content with the retail calendar. During slower planning periods, go deep with comprehensive guides. 

When peak shopping seasons hit, switch to quick, actionable tips your busy readers can immediately implement. Your analytics will show you exactly when your audience engages most.

Promotion Strategies

Let’s take an example from the consulting industry.

In this case, strategically share your newsletter on LinkedIn by highlighting consultant-specific insights. 

Instead of “New issue out”, try “In this week’s newsletter, I analyse how three Fortune 500 clients transformed their operations in 2023.”

When sharing client success stories or industry trends, reference related deep dives from your newsletter. Example: “This organisational change project reminds me of the framework I detailed in last week’s newsletter.”

Or when you spot an industry trend, connect it to your deeper analysis: “Everyone’s talking about AI in consulting. Curious how top firms are using it? My latest newsletter dives into 3 case studies where AI transformed traditional consulting deliverables.”

The key is making each promotional post feel less like an ad and more like a consulting colleague sharing valuable insights. Your network will start seeing your newsletter as their insider guide to consulting trends and strategies – when done right.

You can also use LinkedIn ads to reach decision-makers. 

Target C-suite executives, business unit leaders, and fellow consultants. Test promoting specific content like change management case studies or digital transformation frameworks rather than generic newsletter ads.

Finally, leverage your consulting network. At industry events or client meetings, mention relevant newsletter insights when they add value. If someone asks about a methodology you’ve covered, offer to share your newsletter analysis.

Best LinkedIn Newsletters: Examples and Success Stories

Learning from successful newsletters helps you understand what works in practice. Let’s examine three newsletters that have built substantial followings through different approaches. Each comes from a distinct professional field, showing how the principles we’ve discussed can work across various industries.

These LinkedIn newsletter examples demonstrate ways to build audience engagement, structure content, and maintain consistent value. 

While each newsletter takes its own unique approach, you’ll notice common elements contributing to their success – from strong editorial focus to effective use of visuals and reader engagement strategies.

Let’s examine some outstanding LinkedIn newsletter examples that demonstrate these principles in action.

The Core Files: Research-Backed Professional Growth

Marla Gottschalk‘s “The Core Files” brings her own take on professional development. 

As an organisational psychologist, she doesn’t just tell you what to do – she explains the science behind why it works.

With 365,000 subscribers, this is one of the best LinkedIn newsletter examples that tackles the messy stuff: 

  • How do you really build team trust? 
  • What makes organisational change stick? 

She draws from her work with heavy hitters like the Wall Street Journal and Harvard Business Review but keeps it grounded in real workplace challenges.

Each monthly issue takes just a few minutes to read, perfect for busy professionals. Instead of generic advice like “be a better listener,” you’ll get specific techniques to try in your next client meeting. 

People commenting seem to love her frameworks for handling real-world professional challenges.

These challenges include navigating difficult client conversations or setting boundaries with demanding stakeholders.

What’s cool is how Marla jumps into the comments.

She almost turns each post into a mini-workshop.

You’ll find professionals sharing what worked (and what didn’t) when they tried her approaches in their businesses. 

This back-and-forth shapes future topics and creates a community of independent professionals learning from each other.

And this might be very valuable to you as a one-person team.

Think of it as your monthly dose of “here’s why that professional challenge is harder than it looks – and here’s what science says works when you’re building your business.”

Behavioural Design: Psychology Meets Technology

Among the best LinkedIn newsletters in the professional development space, you can find Nir Eyal‘s “Behavioral Design” newsletter.

This newsletter shows how combining multiple disciplines can create unique value for readers. 

With over 150,000 subscribers, this weekly publication examines the connections between psychology, technology, and business strategy.

Drawing from his experience as the author of two successful books and his Stanford Graduate School of Business background, Eyal creates content that bridges theoretical concepts with practical applications.

The newsletter also has a varied content structure.

Some weeks feature original long-form articles that take 3-5 minutes to read, while others offer curated “Best Reads Roundups” that help professionals stay current with industry developments.

One article might examine how psychological principles affect product design, while another explores ways to improve personal productivity. 

This intersection of topics helps readers see connections they might otherwise miss, making the content particularly valuable for technology, product development, or business strategy professionals.

Reader engagement is a very visible part of this newsletter’s success. 

Eyal regularly responds to comments, sharing personal experiences and building on reader insights. These interactions often spark discussions among subscribers, creating a community of professionals sharing their experiences with behavioural design principles.

The newsletter’s strength also comes from its practical focus. 

Rather than just explaining concepts, each issue provides frameworks and specific steps readers can apply in their work. 

For example, when discussing productivity challenges, the content might include both the psychological principles behind distraction and specific techniques for staying focused during important tasks.

This combination of research-backed insights and practical application has built a diverse readership of product designers, business strategists, and professionals interested in personal development.

The newsletter creates lasting value for its subscribers by maintaining this balance while staying approachable.

The Entrepreneur Cafe: Local Insights, Global Perspective

The Entrepreneur Cafe”, written by Appinventiv CEO Saurabh Singh, offers a unique window into the Indian business ecosystem while drawing connections to global trends. 

With over 47,000 subscribers, this weekly newsletter stands out for its candid approach to entrepreneurship, informed by Singh’s experience with success and failure across ten startup ventures.

What makes this newsletter particularly valuable for UK professionals is how it demonstrates adapting to market changes.

This skill is crucial as Britain continues to forge new international trade relationships.

Each issue, typically a 2-4 minute read, examines trends that are increasingly relevant to UK businesses: digital transformation, emerging technologies, and changing consumer behaviours.

This newsletter’s content takes an unusually direct approach to business topics. 

Singh draws from his personal experience – including five successful and five failed ventures – to provide honest assessments of market conditions and business strategies. 

This willingness to discuss both victories and setbacks adds credibility to his analysis.

Singh tackles controversial topics head-on, encouraging productive debates in the comments section. 

These discussions often bring out additional perspectives from readers, creating a rich dialogue about business challenges and opportunities in the technology sector.

The newsletter’s timing strategy works particularly well. By mixing analysis of current market conditions with evergreen business principles, each issue provides immediate value while building a repository of lasting insights. 

Through consistent weekly publishing and a clear market focus, The Entrepreneur Cafe has built a dedicated readership of professionals interested in the intersection of technology, entrepreneurship, and the Indian business landscape.

Its success shows how combining regional expertise with broader business insights can create unique value for readers.

Key Takeaways

LinkedIn newsletters have proven themselves as powerful tools for professional communication and network building. 

Through the above post, we hope you see their unique advantages for reaching and engaging with professional audiences.

Here are the key elements to keep in mind:

First, consistent publishing schedules matter – whether weekly or monthly, readers expect regular content. 

Secondly, quality content focused on specific professional topics builds trust over time. 

Thirdly, active engagement with readers through comments and discussions helps create a community around your expertise.

Fourthly, starting your own newsletter requires careful planning but remains straightforward. 

Create a simple publishing schedule you can maintain. Plan your content to provide specific value to your chosen professional audience.

The best LinkedIn newsletters we examined share common traits:

  • They maintain a clear professional focus while staying approachable
  • Their authors actively engage with readers through comments
  • They combine theoretical knowledge with practical applications
  • They use visuals effectively to support their message
  • They build communities through consistent reader interaction

For those considering starting a LinkedIn newsletter, remember that success comes from providing consistent value to your readers.

Choose topics you know well and can write about regularly. Focus on helping your readers solve specific professional challenges. Engage genuinely with your audience to build lasting connections.

Next Steps

Looking ahead, consider partnering with 100 Pound Social to enhance your LinkedIn strategy. 

Our team specialises in creating professional content that drives engagement across platforms. 

Through our Newsletter Service, we can help you create and maintain a consistent newsletter that complements your social media efforts. 

Combined with our social media management and lead generation services, this ensures regular engagement with your audience across all touchpoints.

The 100 Pound Social team can support your newsletter growth by:

  • Creating consistent LinkedIn content posts that align with your newsletter themes
  • Engaging with your professional network to build awareness
  • Helping promote each newsletter issue effectively
  • Managing your daily LinkedIn presence while you focus on newsletter content
  • Tracking engagement metrics to refine your content strategy

Schedule a free, 20-minute call to discuss your goals and find out how our Social Media, LinkedIn Lead Gen and/or Blog & Newsletter Plans work.

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