“So User-Friendly, It Just Works”: How HBD Partners Grew Their LinkedIn Audience with 100 Pound Social
INDUSTRY
126%
Increase in Impressions
130%
Increase in Engagement
157%
Increase in Clicks
Case Study
Building Visibility and Awareness
HBD Partners is a recruitment consultancy focused on hospitality and commercial roles across the UK, Europe, and the Middle East.
The company excels in sales, relationship-building, and placing top-tier talent—but lacked a consistent, impactful presence on social media.
Co-Founder, Mark Hulton, says, “Being a recruitment consultancy, LinkedIn is really our shop window. It’s key to have a defined presence on the platform.”
“But we just didn’t have the time or internal resources to make that happen ourselves.”
Looking for a cost-effective way to grow their digital marketing efforts without hiring in-house, HBD Partners joined 100 Pound Social’s £100 Posts Plan in August 2022.
The Challenge
Creating a Strong Social Media Presence
Mark and his team knew digital marketing was vital for brand awareness—especially on LinkedIn—but like many small businesses, they simply didn’t have the capacity or budget to build and maintain it internally.
“We run a small business. It’s very hands-on. The only alternative would be to hire someone, and we’re definitely not at that stage yet.”
Creating consistent, tailored, high-quality content still took time and effort, which they didn’t have.
“Sure, I could create posts with AI tools now, but I still have to do it. That’s the difference. With 100 Pound Social, it just gets done. And the consistency is the hardest part.”
The Solution
Tailored Content That Grows Reach and Saves Time
From the start, onboarding with 100 Pound Social was seamless and efficient.
“It was really well-organised, so user-friendly, and it just works,” says Mark. “You really drilled down into our tone, goals, and the image we wanted to project.”
The plan delivers tailored posts across Mark’s personal LinkedIn and the HBD Partners’ company page, three times a week.
It’s content that engages, informs, and raises awareness in the right regions—all while taking zero time out of the team’s day.
“It all gets done in the background. We’ve saved a huge amount of time.”
Posts Crafted
Click on a post to make it larger
“100 Pound Social really drilled down into our tone, goals, and the image we wanted to project.”
The Results
A Bigger Following and Stronger Market Visibility
Since working with 100 Pound Social from August 2022, HBD Partners’ LinkedIn presence has exploded in the last three months:
- +126% Impressions
- +130% Engagement
- +157% Clicks
“We’ve developed a massive following because of 100 Pound Social. The proof’s there. It was tiny, but now we have more than 2,000 followers on our company page.”
“The content is engaging, great value for money, and the turnaround time is phenomenal.”
A recent month-long content push focused on the Middle East resulted in a 25–30% increase in candidate enquiries.
And the consistent exposure means HBD Partners stays front of mind: “People comment on how interesting and relevant the posts are. There’s a much greater awareness of who we are and what we do.”
“It looks and feels like we have a marketing team behind us. It’s great value for money—and I’ve recommended it already.”
“The content is engaging, great value for money, and the turnaround time is phenomenal.”
If you’re looking for engaging content and a value for money service, we’d love for you to come and work with 100 Pound Social.
Click here to select a plan and sign up.
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Victoria Lee
Victoria Parrott
