Boosting LinkedIn Impact with a Seamless, Scalable Solution

Chestnut Education Group connects students to global degrees and career-focused learning pathways—helping learners advance professionally through flexible, recognised qualifications and international university collaborations.

With a presence in multiple markets, social media is key to their credibility with students, schools, and institutional partners.

By November 2024, the internal team was stretched thin trying to manage social media in-house. 

That’s when they turned to 100 Pound Social to support their presence on LinkedIn, Facebook, and Instagram with the £300 Posts Plan.

Scaling Social Media Without Losing Control 

Marketing Lead Upekha Makumbura had been managing social media herself, but balancing content creation with the team’s broader priorities became unsustainable.

“We were short on hands to get the kind of outreach we wanted. We needed more visibility, especially for our LinkedIn presence—but without spending all day on it.”

Their main goals were:

• Creating a more professional, consistent presence

• Increasing visibility with universities, partners, and students

• Freeing up time while keeping messaging on-brand

Upekha also wanted to give her CEO and senior team clear visibility of what was being posted—without needing to oversee every detail. The team needed a reliable, responsive solution that could evolve with their campaigns and strategic goals.

A Professional, Collaborative Content Partnership 

They signed up for 100 Pound Social’s £300 Posts Plan across three platforms: LinkedIn, Facebook, and Instagram. Upekha says the onboarding experience was smooth and effective: “The onboarding was seamless. The Content Panel platform is intuitive and user-friendly—we’d actually been looking for something like that.”

“It was clear from the start that the team wanted to understand our goals. Everyone was on the same page, and that made the content feel really tailored.”

Once content creation was underway, Upekha found the collaborative process simple and efficient. She especially appreciated being able to give feedback directly within the Content Panel. 

“The content team is great; helpful, responsive, and really creative.”

“The platform makes it easy for leadership to scan and approve content.”

The consistent, high-quality posts not only saved time but built credibility with Chestnut Education Group’s target audience.

More Reach, Better Engagement, and Time Saved

Since starting with 100 Pound Social, the company has seen significant growth in performance across key LinkedIn metrics in the eight months between November 2024 and June 2025:

• Impressions up 90%

• Reactions up 80%

• Followers up 20%
  

“Our LinkedIn impressions nearly doubled in the eight months we’ve been working 100 Pound Social,” says Upekha.

“Posting more frequently has definitely helped. It’s not just about reach—it’s about building credibility for our partners and making sure students feel engaged with our brand.”

She also noted how the team’s flexibility has been key as their objectives shift over time: “We’re a company that constantly changes with time—and the team has been great with going on that journey with us.”

Upekha and her team are confident in recommending the £300 Posts Plan to others: “Definitely recommend—it’s made a real difference to us.”

If you’re ready to work with a creative, responsive and helpful team, we’d love for you to come and work with 100 Pound Social.

Click here to select a plan and sign up.

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