Building a Stronger Social Media Presence With Ease

Mindhop is a professional training and coaching business in a highly specialised niche, meaning it needs a targeted and cohesive social media plan. 

Managing Director Becky Thompson found it hard to maintain a consistent and impactful social media presence. Posting habits were irregular, which hurt the company’s visibility and ability to engage with clients.

Mindhop turned to 100 Pound Social in July 2024 and is on the £100 Posts Plan. The plan includes the creation and publication of regular social media posts to the company’s Facebook page and Google Business Profile. It also includes access to the Content Panel which allows Becky to preview and approve posts before they’re published.

Becky says, “The process is so easy – 100 Pound Social is responsive, friendly, and completely aligned with my business.”

Balancing Authenticity and Efficiency on Social Media 

Before working with 100 Pound Social, Becky was sceptical that an external service could truly capture Mindhop’s unique tone and voice – an especially important factor for a highly specialised coaching business. 

Mindhop needed a solution that would maintain the brand’s authenticity while freeing up valuable time, something which Becky says 100 Pound Social has made possible: 

“When I was doing it myself, I could spend an hour per post, plus all the lost procrastination time. Now it’s all done for me, and I don’t even have to think about it.”

A Time-Saving Approach for Consistent Social Media

100 Pound Social provided a tailored social media management service that completely transformed Mindhop’s online presence. 

From the simple onboarding process to the creation of high-quality, brand-aligned posts, the team at 100 Pound Social ensured every step was effortless for Becky.

“People can’t tell which posts were mine and which were from 100 Pound Social — that’s how spot-on you are with my brand.”

Becky now spends a short amount of time each month reviewing posts instead of hours creating them from scratch.

“It’s saved me so much time and stress. I’m now consistently visible on social media without having to worry about it.”

Measurable Business Growth Thanks To Social Media Consistency

In the first six months of working with 100 Pound Social, there has been a significant impact on Mindhop’s social media performance:

• 26,360 impressions 
• 18,652 post reach
• 12.4% engagement rate
• 3,277 total engagements 
• 1,512 clicks

Becky says she’s also seen tangible business growth:

“Since working with 100 Pound Social, my client base has grown by 30%. December, which is normally quiet, was my most successful month ever!”

Before working with us, Becky was paying to boost posts – but this led to scammers contacting her relentlessly. This made her worry her account would be shut down, something she never has to worry about with 100 Pound Social:

“This feels much more organic, it feels aligned with how I work in my business as a whole.”

Becky says the social media posts are enabling her to be the thought leader in her specialism because they align so closely to her brand and voice. 

Consistent posting from 100 Pound Social has also impressed Becky:

“Having these posts coming out regularly has helped create a real sense of connection and community with my audience.”

“People might follow me for months before reaching out, but staying visible keeps me top-of-mind.”

If you want to grow your client base, even in the quiet months, we’d love for you to come and work with 100 Pound Social.

Click here to select a plan and sign up.

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