Email newsletters aren’t going anywhere. Despite the constant chatter about new marketing channels and social media algorithms, email continues to deliver an impressive return on investment. Small businesses (in particular) find that consistent, value-driven...
In today’s digital world, where algorithms often dictate what people see, it’s easy for brands to become faceless entities. Making your brand feel approachable, real, and relatable is vital. Standing out on social media isn’t just about flashy marketing — it’s about...
How to Ensure Your Agency’s Digital Marketing Strategy is a Winner Growing your digital marketing agency can be challenging. At times, it can feel like a full-time job. On top of that, there’s the daunting task of staying ahead of your competitors – did...
What is MarTech? ‘MarTech’ is an abbreviation of ‘marketing technology’. It’s an umbrella term for the modern digital marketing tools available to assist you in boosting your marketing campaigns and strategies. It’s becoming normal for businesses and...
Why Does Your Call to Action Matter? The call to action is arguably the most important, yet most overlooked aspect of any marketing message. It’s also the difference between losing a potential customer and making a sale. First, let’s look at what a CTA actually...
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