For many B2B business owners, November and December feel like “quiet months.” Clients wind down, decision-making slows, and inboxes go unanswered. It’s tempting to hit pause on marketing until January.
But here’s the truth: the businesses that scale fastest in the new year are the ones using these quieter months to prepare.
At 100 Pound Social, we’ve seen it time and again—when companies invest in content, visibility, and lead generation now, they hit January with momentum instead of scrambling to catch up.
So how can you use November to set up for growth?
1. Get Strategic With Content
Posting for the sake of posting doesn’t move the needle. Now’s the time to refine your content strategy:
- Who are you targeting?
- What challenges will they face in 2026?
- Which platforms deserve your focus?
Create content pillars (themes) and map them to your buyer journey. This ensures every post educates, nurtures, or converts—instead of getting lost in the noise.
Download our FREE LinkedIn Post Templates Toolkit Here →
2. Consider Outsourcing
As a business owner, your time is your most valuable resource. Writing blogs, designing graphics, or managing LinkedIn outreach might not be the best use of it. Outsourcing marketing gives you access to expertise, consistent output, and more headspace to run your business.
Even better? By outsourcing now, you’ll have proven systems in place before January—when competition for attention skyrockets.
3. Expand Multi-Channel Visibility
Relying on a single channel is risky. LinkedIn is powerful, but your prospects are also reading blogs, scanning emails, and Googling solutions. A consistent presence across multiple touchpoints builds trust and authority.
This doesn’t mean you need to be everywhere—but it does mean you should strategically repurpose content. A single LinkedIn post can become a blog snippet, a newsletter highlight, and even a short video.
4. Prioritise LinkedIn Lead Generation
LinkedIn remains the #1 platform for B2B lead gen. But success takes time: building connections, starting conversations, and establishing credibility isn’t an overnight job.
Start now. Use November to optimise your profile, grow your network, and test outreach messaging. By January, you’ll already have warm conversations moving toward sales.
The Takeaway
November isn’t the time to hit pause—it’s the time to lay foundations. By investing now in content, outsourcing, visibility, and LinkedIn lead gen, you’ll enter 2026 stronger, faster, and ready to scale.
The question is: are you ready for growth?
Join a demo today and discover how we can help.
