Why You Need To Monitor Your Competitors’ Online Presence – And How

It’s competitive being in business, and increasingly difficult to retain a strong online presence in an over-saturated digital marketplace.

So many businesses are getting lost online among a sea of competitors. So how can you avoid this happening and stand out from the crowd?

In short, you need to monitor your competitors’ online presence.

You can learn a lot from analysing the competition – gathering information about rival strategies, campaigns, and how your competitors are attracting customers.

On the flip side, you can also see what they’re doing wrong, and make sure you don’t make the same mistakes.

Monitoring the following can help you:

  •     SEO
  •     Content
  •     Keywords  
  •     PR and Digital Marketing strategies

Doing this can seem like a daunting concept – almost a full-time job in itself! But there are tips and tricks you can learn and online tools to help you keep on top of your research with ease.

Google alerts

These are free, simple and easy to set up. You can choose the frequency of alerts and how you want to receive them (email or RSS feed).

You’ll be able to easily keep track of which sites and publications are mentioning your competitors. This can help you work out a strategy to get your business moving in the same niches and circles too.

It’s a good idea to set up an alert for your own business, so you can check where and in what context you’re being mentioned online.

Sign up to mailing lists

Email marketing beats other methods hands-down when it comes to ROI, and over 80% of B2B and B2C businesses use email marketing technology.

By signing up to your competitors’ mailing lists, you can keep abreast of what they’re producing content-wise, and how often – effectively getting insight into their content strategy.

You can also keep up to date with their latest promotions and marketing campaigns. This can assist you in planning your own, and help make sure you’re on track with the best practices here (like frequency and timing) 

If you want to avoid build-up in your personal emails and save even more time, there are tools online that can help organise your email subscriptions, such as Mailcharts.

This software gathers emails from competing campaigns to help influence your own, gathering data such as the send frequency and how your rivals are driving sales and conversions. You can then compare these business campaigns to yours to see how your emails stand up to the competition. 

Another important area to investigate here is which customer ‘pain points’ your rivals are addressing – could you be unknowingly alienating customers by being unaware of some of these? 

Alternatively, you might spot gaps where you can offer your shared target audience a better deal or service.

Identify top-performing content

Tools such as BuzzSumo can help you find out which parts of your competitors’ content perform best. You can search across the web or narrow things down to social media – seeing where articles or posts are getting the most likes and shares.

Bear in mind that customers reading articles on a certain topic generally will read multiple articles on the same theme. So it follows if you can produce something that little bit better (or more relevant) it can have more of an impact on them.

These types of tools can be a fantastic time-saver and take the hard work out of searching – simply providing the results so you can analyse them and learn where to focus your efforts.

Read the content yourself – including any comments! These can be an invaluable insight into how helpful readers have found the content, or how much it has resonated with them.

Sites such as Feedly can also help by notifying you when new content (that might not be mentioned in email newsletters) is live. This site stores and organises content as it’s published, allowing you to see trending topics covered by your competitors, all on one page.

Track Competitor Keywords

If you want to rank higher than your competitors, you need to be sure you’re using the right SEO keywords. Otherwise, your content is at risk of getting lost among the millions of other articles on the web. 

Statistics show that websites on the first search engine results page receive almost 95% of web traffic, leaving only 5% for remaining search results pages.

You can use tools like SE Ranking to find out the keywords rival sites are ranking highly for, and also check how the keywords in your own content are performing. 

This is invaluable in helping you learn which keywords you need to focus on, and what you should include in your own social media and content strategy.

Moz is another popular software option for this and offers a browser add-on so you can instantly see how sites are likely to perform in searches.

Monitor Your Competitors’ Social Media

Follow competitor social media pages, and update your settings to get notified when they post. Then keep a note of how these posts perform to learn which post types perform best in your industry.

You could also consider using a ‘social listening’ tool like Hootsuite. This software allows you to set up streams to monitor specific competitor pages, providing analytics on conversations and keywords, as well as which hashtags are being used.

Social media is one of the best platforms for checking how your competitors are branding themselves – often posts are a little more light-hearted or conversational, with the intention of showing the more ‘personal’ side of a company. 

Final thoughts…

An important point to note is to make sure that you’re identifying the correct competitors to monitor! You need to check that your business is similar enough to be attracting the same target audiences

Once you’ve done this start by analyzing the data – such as the posting frequency and types of content, and see how it compares to your own.

Keeping a close eye on what your competitors are doing online on top of managing your own internet and social media presence might seem like another time-consuming task, but it’s worth the investment.

Doing this kind of research can really benefit you, letting you see where you could be missing out on traffic, customers and sales, and helping you to make your mark online.

 

 

 

Create a FREE customised social media plan for your business

Every business is different. Start your unique social media journey!

Why LinkedIn Is The Most Effective B2B Marketing Tool

Listen up: LinkedIn has huge potential for your business. Despite the ever-growing popularity of social media platforms like Facebook and Instagram, LinkedIn remains the most powerful B2B marketing and sales platform. Get your business seen by...

Pin It on Pinterest

Share This

She just wants to sleep. The plane 9A0-152 VCE lasted two hours later, waiting for the luggage time MB5-538 Practice Exam dragged too long. The 1Y0-A23 Study Guide Book airport shuttle bus MB5-538 Practice Exam also missed 251-250 PDF the moment, the bus 251-250 PDF as early as an hour ago 9A0-152 VCE DMDI201 Exam Practice PDF already drove away. So, they DMDI201 Exam Practice PDF have 9A0-152 VCE to wait for a taxi now. She stood in the waiting line, slim body due to the weight of the laptop tilted to one DMDI201 Exam Practice PDF side. John talked about interest rates and new ideas for adjusting DMDI201 Exam Practice PDF business partners, MB5-538 Practice Exam but she only thought of one thing it is Friday night 251-250 PDF at ten thirty, I want to wear pajamas, the United States and the United States to sleep. A yellow taxi endless stream passing her 9A0-152 VCE MB5-538 Practice Exam eyes. 251-250 PDF These MB5-538 Practice Exam cars are similar 9A0-152 VCE in color and shape, reminding her of insects. She remembered her when he was a child in the mountains. When she and her brother spotted a broken badger or kicked a red ant nest, she saw a 1Y0-A23 Study Guide Book large group of limbs and hands 1Y0-A23 Study Guide Book and feet wet wriggling DMDI201 Exam Practice PDF on the ground. This chilling feeling made her shiver. A taxi speeding over, 251-250 PDF with a sharp brake sound abrupt halt. Tami Joan Kefas 9A0-152 VCE dragged forward. Driver press the trunk lock, 1Y0-A23 Study Guide Book but people did not move in the car. John was 251-250 PDF upset that they had to get their luggage on board. He is 9A0-152 VCE used to having others MB5-538 Practice Exam help him with these things. Tami Joan does not matter. Until now, she occasionally will be surprised, I actually have 1Y0-A23 Study Guide Book a secretary, help her typing and file management. She threw the suitcase onto the car, closed the trunk lid, and got into the car. John followed suit. He shut the door heavily, wiping his fat cheeks and his MB5-538 Practice Exam bare forehead as hard as he had done with his luggage. First to East 72nd Street. John murmured to the driver through the bulkhead. Then go to Upper West Side, MB5-538 Practice Exam Tami Joan added. Block the plexiglass partition between the front and rear seats covered with scratches, she could hardly see the driver. Taxi arrows MB5-538 Practice Exam rushed off MB5-538 Practice Exam the 251-250 PDF road and quickly ran up the highway to Manhattan. Look, John said. Thats why people are 251-250 PDF everywhere 9A0-152 VCE today. 9A0-152 VCE He pointed to a billboard that read Welcome to the United 1Y0-A23 Study Guide Book Nations Peace Conference. Shakes finally remembered the first of the police officers arriving at the scene to adapt to the fourth rule P is to protect the scene of the murder. Angry horn started 1Y0-A23 Study Guide Book flooding the air in the early morning misty, quickly mixed into the drivers roar MB5-538 Practice Exam angry. A moment later, she heard sharp DMDI201 Exam Practice PDF sirens also joined the dissonant MB5-538 Practice Exam noise, and the 251-250 PDF first police car arrived. Forty minutes 251-250 PDF later, the DMDI201 Exam Practice PDF scene was already packed with uniformed police and criminal detectives, 251-250 PDF more than the usual number of murders in Hells DMDI201 Exam Practice PDF Kitchen the famous crime 1Y0-A23 Study Guide Book zone in New Yorks DMDI201 Exam Practice PDF West End 1Y0-A23 Study Guide Book A lot 1Y0-A23 Study Guide Book 9A0-152 VCE 9A0-152 VCE of. In view of the shocking DMDI201 Exam Practice PDF death of the victim, sending so many DMDI201 Exam Practice PDF people does not seem excessive. However, Shakesi heard from other police officers that this was a big case and 251-250 PDF a media concern - the 1Y0-A23 Study Guide Book deceased was one of a group MB5-538 Practice Exam of travelers arriving DMDI201 Exam Practice PDF at JFK last night and they made a taxi into the city, But 251-250 PDF never got home. CNN is 251-250 PDF reporting on the spot, the uniformed police officer whispered to her. So when Emilia Shakesh saw the handsome Vince Piriti, DMDI201 Exam Practice PDF the head of the Criminal Investigation 9A0-152 VCE and Resource 1Y0-A23 Study Guide Book Scheduling MB5-538 Practice Exam Team climbed to the top of the embankment overlooking the crime scene and 9A0-152 VCE 1Y0-A23 Study Guide Book stopped to beat him from time to time It is not particularly surprising when it comes to 9A0-152 VCE the dust on suits of thousands of dollars. However, she was surprised. Piriti actually noticed her, and waving her past. He smoothed a little in his shaven clean face. She thought she would 9A0-152 VCE probably be applauded 251-250 PDF for the extraordinary performance of todays unruffled. Well done, saved the fingerprint on the iron ladder Maybe it will give her a little reward. The last hour on duty 1Y0-A23 Study Guide Book on the last day. She will leave MB5-538 Practice Exam with glorious 251-250 PDF DMDI201 Exam Practice PDF glory. He looked up and down at her. Policewoman, you are not a novice, right 1Y0-A23 Study Guide Book I think I will not mistake. Im DMDI201 Exam Practice PDF sorry, sir Youre not a newbie, DMDI201 Exam Practice PDF Im sure. 1Y0-A23 Study Guide Book Strictly speaking, she can not be considered. Although she entered the police only a short period of three years, unlike her MB5-538 Practice Exam other police at this age, most have nine to ten years of seniority. Before entering the police academy, Shakesi had been in society for several years. I do not understand what youre trying to ask. He seemed annoyed and the smile on his face 9A0-152 VCE disappeared. Are you the first policeman to arrive at the scene Yes, sir.