Why LinkedIn Is The Most Effective B2B Marketing Tool
Listen up: LinkedIn has huge potential for your business.
Despite the ever-growing popularity of social media platforms like Facebook and Instagram, LinkedIn remains the most powerful B2B marketing and sales platform.
Get your business seen by decision makers
LinkedIn was built for business networking. It means that, instead of using it purely as an online CV or a way to find your next role, it is the best place to be seen and listened to by the people who matter to your business.
According to LinkedIn, 40 million decision-makers use the site.
It is the number one platform for lead generation – 277% more effective than Facebook and Twitter, to be precise.
Your target audience is already using the platform daily, and it’s the easiest way to be seen by thought-leaders, business owners, and potential customers.
Let’s take a look at some figures. LinkedIn has approximately 500 million users. Compare this to Facebook’s 2 billion, and instantly, you are onto a winner.
Fewer users mean less competition. Not only this but out of the 500 million people on LinkedIn, only 3 million of these share content weekly.
This is less than 2% of the platform’s monthly users. LinkedIn, more so than Facebook, Twitter, or Instagram, still has organic reach. This means your content is far more likely to be seen by the people who count.
It’s all business
Because LinkedIn is a more ‘serious’ platform, long-form, quality content is king. Articles of between 1,000 to 3,000 words clock up more shares, getting you and your ideas in front of even more people. Interestingly, video is growing in popularity on the platform too.
On more visual social media platforms like Instagram and YouTube, the expectation of video quality sets the bar incredibly high. On LinkedIn, however, there is still a pretty low barrier to entry, and because it’s still relatively uncommon, video content can generate a lot of engagement on the platform.
Refreshingly, vanity metrics mean very little on LinkedIn in comparison to other sites. Follower count and the number of likes or shares on content matters minimally, if at all.
If your content is high quality and speaks to people, they are likely to engage with it, regardless of your perceived ‘popularity’. In addition to this, it is still possible to grow solely through engaging with other people’s content.
You can establish yourself as an expert in your field simply by responding to posts by decision-makers and thought-leaders on a regular basis.
LinkedIn accounts for more than 50% of all social traffic to B2B websites and blogs, meaning that its users go onto the platform to be kept informed, to connect with the right people, and to find a solution to their problems.
Its users want to hear what you have to say, and they want to engage with you. Now is the time to take advantage of all that LinkedIn can do for you and your B2B business.
Generate 5+ hot leads per week on LinkedIn with our £299 LinkedIn Lead Generation Plan
Become a LinkedIn thought-leader and activate your network with regular posts with our £100 Posts Plan
When was the last time you optimised your LinkedIn profile and made it work that bit harder for you? Check out our guide that we would normally only share with our LinkedIn Lead Generation Plan customers.
Create a FREE customised social media plan for your business
Written by Victoria Lee Understand the impact of your social media investment is vital. This post highlights the metrics you should be tracking. 1. Follower growth Follower growth is the most basic signal that your business is gaining social media traction. A...
Is tone of voice part of your brand's official communication strategy? It should be, and this article will help you understand why. Settling on the right tone of voice for your brand is one of the best decisions that you could ever make for your...
Instagram is fast becoming a platform which many people use on a daily basis. However, it is more than just a place to share “food porn” or snaps of your latest holiday. It also represents an incredible digital marketing opportunity for businesses....
Let’s start at square one. A landing page is a purpose-built webpage that has been created to achieve a specific objective. That objective can be collecting email addresses, directing users through a sales funnel, or an ecommerce page to sell a...
Entrepreneurship can be a lonely game. Whether you’re founder of the next Deliveroo, a fat-busting fitness entrepreneur, or a Consultant with not enough hours in the day, you probably lay in bed at night with questions racing around your head. Will...
LinkedIn has swiftly become a critical B2B business marketing platform. The platform is ideal for expanding your customer base and building relationships with new clients. LinkedIn's newsfeed allows you to regularly get your business in front of...
It’s competitive being in business, and increasingly difficult to retain a strong online presence in an over-saturated digital marketplace. So many businesses are getting lost online among a sea of competitors. So how can you avoid this happening...
We all know that social media is one of the most effective ways to reach the masses. However, do you know what kind of content converts best in terms of sparking interest and increasing your return on investment? Would you like your business to...
Contrary to popular belief, good social media posts don’t just happen. Like a skillfully baked cake, all the elements have to be put together in just the right way to produce a masterpiece. Missing just one is the difference between a perfectly...
Is your social media content as good as it could be? If your B2B or B2C content isn’t up to scratch, you could be missing out. Social Commerce is one of the fastest-growing methods of online selling. Users of social media check their feeds...