8 Things Your Business MUST Do To Succeed On Social Media
Social media is a global consumer network that, when leveraged properly, can deliver no end of new opportunities to B2B and B2C businesses.
Whether you want to attract new customers, raise brand awareness or deliver better customer service, the first step for every entrepreneur or business owner is to establish a strong online presence.
I’ve put together a list of tips that will help you expand your social presence, and utilise your social media pages to attract new customers and increase awareness of your business.
Consistent posting is the key to succeeding on any social media channel. It’s so simple, yet it’s the biggest barrier to social media success.
Regularity and consistency are key: posting every weekday allows you to reach your audience and potential customers online regularly.
Whether you set time aside each day to post yourself, hire an intern or an agency like 100 Pound Social, daily posts are the foundations to social media success.
Use your next quiet day to create a social media plan.
- What are you going to post?
- How often are you’re going to post?
- Who is going to post?
Make sure your plan is realistic and you can stick with it even when you get busy.
3. Pick the right social networks
Find out where your target market ‘hangs out’ online and make sure your business is active on those networks.
The right networks for your business will depend on the demographic of your ideal customer, as well as the type of business you run – Business to Business (B2B) or Business to Customer (B2C).
Here’s some tips to get you started:
Facebook – Best for B2C, predominantly females aged 18-49
Instagram – Best for B2C, predominantly females under 35 years old
LinkedIn – Best for B2B, slightly more males, high earners
Twitter – Best for B2B, sometimes useful for B2C, predominantly males aged 18-29
4. Align posts with your brand message
Ensure your brand identity and message are clear; everything you post must be aligned with this image and message.
If you are not sure what your brand message is, take a moment to think about your business and note down:
- What you do
- How you help your customers.
- What you want your customers to be saying about you.
- What is unique about your business (something that your competitors don’t offer.)
If you already have a website, then you probably have a logo and a colour scheme.
Make sure this brand identity is transferred over to your social media pages, so you are instantly recognisable to customers.
For the same reason, it’s also a good idea to use the same photos, logos, bio and business name on each of your social platforms.
- Customer testimonials
- Local or industry community posts
- Press on your business
- Key blog posts
This kind of content might not be super popular but they are vital to building audience trust in your expertise.
7. It’s not about you
Posting ‘Buy Now!’ messages everyday is a bad strategy. (We recommend 1-2 ‘promotional’ posts per week, max.)
For businesses with a traditionally ‘boring’ product or service, keeping your social pages engaging can seem like a huge challenge.
But some of the best social media campaigns have come from businesses that you might think of as ‘boring’:
Stairfaces and Josephsen Hardwood Floors gained massive attention (and nearly 30K Facebook followers) with their ‘employee of the week’ Facebook posts – featuring a weekly photo of the pet dog in the home they were working on and details of how the dog had helped them that week.
Getting (and keeping) your target audience’s attention is easier that you imagine:
If you are a plumbing business, keep your audience engaged by posting about everyday industry issues that affect them:
- How to save hot water
- The kid’s bath time
- Money saving water / heating tricks
- Staying warm on a cool night
- What to do if your boiler breaks
If you are a B2B company, you could focus on the key ‘pain points’ that your business solves.
Engage your audience by showing that you know and understand their problems and have the experience and expertise to solve them.
8. Use social media to amplify your business
When used properly, social media can amplify all of your marketing efforts.
Having a solid social media plan will bring together your other marketing efforts and make your brand voice even louder.
Despite this, many business are missing out on the lowest cost form of marketing due to:
- Lack of time
- Lack of resources
- Too expensive
By Victoria Lee, CEO of 100 Pound Social
Victoria began her career in journalism. She worked at various publications including the Daily Mirror, before moving into digital marketing. In late 2016, Victoria and her sister Louise co-founded 100 Pound Social.
Create a FREE customised social media plan for your business
Every business is different. Start your unique social media journey!
It’s competitive being in business, and increasingly difficult to retain a strong online presence in an over-saturated digital marketplace. So many businesses are getting lost online among a sea of competitors. So how can you avoid this happening...
We all know that social media is one of the most effective ways to reach the masses. However, do you know what kind of content converts best in terms of sparking interest and increasing your return on investment? Would you like your business to...
Contrary to popular belief, good social media posts don’t just happen. Like a skillfully baked cake, all the elements have to be put together in just the right way to produce a masterpiece. Missing just one is the difference between a perfectly...
Listen up: LinkedIn has huge potential for your business. Despite the ever-growing popularity of social media platforms like Facebook and Instagram, LinkedIn remains the most powerful B2B marketing and sales platform. Get your business seen by...
Is your social media content as good as it could be? If your B2B or B2C content isn’t up to scratch, you could be missing out. Social Commerce is one of the fastest-growing methods of online selling. Users of social media check their feeds...
Facebook has continued to dominate the social media marketing segment since its inception 14 years ago. As of 9th August 2019, the social platform had 2.41 billion monthly users. According to Facebook's Company Info, 1.95 billion people accessed...
Hashtags and social media have long gone hand-in-hand as a tool to inform, update and search for topics of interest. However, whilst their use is a given on most platforms, hashtagging on LinkedIn has been a bit of a hokey-cokey affair - they’ve...
“We’ve tried, but social media marketing doesn’t work for us.” Many SMEs and startups have tried - and failed - to leverage social media marketing. More often than not, when I ask business owners why they don’t use social media to market their...
This guide is shared with paid customers on 100 Pound Social's £299 LinkedIn Lead Generation Plan. For the first time, we're sharing it for free. INTRODUCTION When you are selling through LinkedIn, your Profile becomes your ‘website’. It’s the...
There's no denying the fact that social media is a powerhouse when it comes to business growth. Business-to-consumer marketing, commonly known as B2C marketing is an area of your business that can benefit from using the right social media...