7 Social Media Marketing Success Metrics Every Business Owner Should Understand

Written by Victoria Lee

Understand the impact of your social media investment is vital. This post highlights the metrics you should be tracking.

1. Follower growth

Follower growth is the most basic signal that your business is gaining social media traction. A Follow or Page Like signifies that someone has taken an interest in your business.

For Twitter, Instagram, and LinkedIn Company Pages, Follower numbers can be found on your social media profile page. Use your number of new ‘connections’ each month to track growth on your personal LinkedIn profile.

Achieving follower growth (or any kind of social media growth) requires daily growth activities, as well as regular, consistent posting. Download our Facebook, LinkedIn, and Instagram DIY Growth Guides to find out exactly how to grow your own social media pages.

2. Post Likes

The direct response of your audience helps you understand which types of posts perform best, and which post topics are most popular.

At 100 Pound Social, we create social media posts for over 100 businesses. We track all 100 Pound Social customers’ post performance each month, and adjust their content strategy for the following month accordingly.

3. Audience demographics

Understanding your social media audience demographic can inform your entire marketing strategy.

Facebook

Under Insights > People > Your Fans, you can access information about the your fan-base, such as their geographical location, age, gender, and other demographics.

Twitter

Visiting the Analytics section on Twitter, and then selecting Audiences, will give you an overview of your follower demographics, interests, and the type of devices they use to access Twitter.

4. Examine Click Rates

Sometimes a post can perform really well – but get zero Likes or Comments. Huh? How’s that? There are certain posts that users don’t like publicly commenting on, but they will click-through on the link in the post to find out more.

Checking your click-rates is important. That blog post you wrote last month may have only received a few Likes, but it could have driven a wad of traffic to your website.

5. Review replies and comments on posts

Because replies are typed out, they go one step further than ‘likes’ in showing the user’s sentiment. Post comments should help you weed out topics your audience don’t find useful or stimulating, as well as highlighting topics you should focus on in the future.

6. Determine Reach

‘Reach’ is the number of users you’ve reached both within and outside of your audience. When users engage with your social media posts, their activity is usually shared with their connections. That means your post may show up on their connection’s feeds. This increases your page’s reach.

Facebook

Open your Business Page on Facebook and go to Insights > Reach

The top graph shows your post reach. This is basically the number of people who saw your posts during a certain time-span. (Change the time-span in the top right).

Scroll to the bottom of the page to see your Total Reach. This is the number of people who saw any activity from your page as a result of followers engaging with your posts, ads, mentions, check-ins, and so on.

7. Referral Traffic

Google Analytics provides a (free) minefield of information. Use your Google Analytics ‘Acquisition’ data to find out how your social media traffic performs once it arrives on your website.

In the left navigation menu, select Acquisition > Social > Network Referrals

The Network Referrals tab will show you traffic referred from social media to your website, as well as: view session counts, page views, duration, and pages visited per session.

How to Define Your Brand’s Tone of Voice

Is tone of voice part of your brand's official communication strategy? It should be, and this article will help you understand why. Settling on the right tone of voice for your brand is one of the best decisions that you could ever make for your...

Why LinkedIn Is The Most Effective B2B Marketing Tool

Listen up: LinkedIn has huge potential for your business. Despite the ever-growing popularity of social media platforms like Facebook and Instagram, LinkedIn remains the most powerful B2B marketing and sales platform. Get your business seen by...

Pin It on Pinterest

Share This

She just wants to sleep. The plane 9A0-152 VCE lasted two hours later, waiting for the luggage time MB5-538 Practice Exam dragged too long. The 1Y0-A23 Study Guide Book airport shuttle bus MB5-538 Practice Exam also missed 251-250 PDF the moment, the bus 251-250 PDF as early as an hour ago 9A0-152 VCE DMDI201 Exam Practice PDF already drove away. So, they DMDI201 Exam Practice PDF have 9A0-152 VCE to wait for a taxi now. She stood in the waiting line, slim body due to the weight of the laptop tilted to one DMDI201 Exam Practice PDF side. John talked about interest rates and new ideas for adjusting DMDI201 Exam Practice PDF business partners, MB5-538 Practice Exam but she only thought of one thing it is Friday night 251-250 PDF at ten thirty, I want to wear pajamas, the United States and the United States to sleep. A yellow taxi endless stream passing her 9A0-152 VCE MB5-538 Practice Exam eyes. 251-250 PDF These MB5-538 Practice Exam cars are similar 9A0-152 VCE in color and shape, reminding her of insects. She remembered her when he was a child in the mountains. When she and her brother spotted a broken badger or kicked a red ant nest, she saw a 1Y0-A23 Study Guide Book large group of limbs and hands 1Y0-A23 Study Guide Book and feet wet wriggling DMDI201 Exam Practice PDF on the ground. This chilling feeling made her shiver. A taxi speeding over, 251-250 PDF with a sharp brake sound abrupt halt. Tami Joan Kefas 9A0-152 VCE dragged forward. Driver press the trunk lock, 1Y0-A23 Study Guide Book but people did not move in the car. John was 251-250 PDF upset that they had to get their luggage on board. He is 9A0-152 VCE used to having others MB5-538 Practice Exam help him with these things. Tami Joan does not matter. Until now, she occasionally will be surprised, I actually have 1Y0-A23 Study Guide Book a secretary, help her typing and file management. She threw the suitcase onto the car, closed the trunk lid, and got into the car. John followed suit. He shut the door heavily, wiping his fat cheeks and his MB5-538 Practice Exam bare forehead as hard as he had done with his luggage. First to East 72nd Street. John murmured to the driver through the bulkhead. Then go to Upper West Side, MB5-538 Practice Exam Tami Joan added. Block the plexiglass partition between the front and rear seats covered with scratches, she could hardly see the driver. Taxi arrows MB5-538 Practice Exam rushed off MB5-538 Practice Exam the 251-250 PDF road and quickly ran up the highway to Manhattan. Look, John said. Thats why people are 251-250 PDF everywhere 9A0-152 VCE today. 9A0-152 VCE He pointed to a billboard that read Welcome to the United 1Y0-A23 Study Guide Book Nations Peace Conference. Shakes finally remembered the first of the police officers arriving at the scene to adapt to the fourth rule P is to protect the scene of the murder. Angry horn started 1Y0-A23 Study Guide Book flooding the air in the early morning misty, quickly mixed into the drivers roar MB5-538 Practice Exam angry. A moment later, she heard sharp DMDI201 Exam Practice PDF sirens also joined the dissonant MB5-538 Practice Exam noise, and the 251-250 PDF first police car arrived. Forty minutes 251-250 PDF later, the DMDI201 Exam Practice PDF scene was already packed with uniformed police and criminal detectives, 251-250 PDF more than the usual number of murders in Hells DMDI201 Exam Practice PDF Kitchen the famous crime 1Y0-A23 Study Guide Book zone in New Yorks DMDI201 Exam Practice PDF West End 1Y0-A23 Study Guide Book A lot 1Y0-A23 Study Guide Book 9A0-152 VCE 9A0-152 VCE of. In view of the shocking DMDI201 Exam Practice PDF death of the victim, sending so many DMDI201 Exam Practice PDF people does not seem excessive. However, Shakesi heard from other police officers that this was a big case and 251-250 PDF a media concern - the 1Y0-A23 Study Guide Book deceased was one of a group MB5-538 Practice Exam of travelers arriving DMDI201 Exam Practice PDF at JFK last night and they made a taxi into the city, But 251-250 PDF never got home. CNN is 251-250 PDF reporting on the spot, the uniformed police officer whispered to her. So when Emilia Shakesh saw the handsome Vince Piriti, DMDI201 Exam Practice PDF the head of the Criminal Investigation 9A0-152 VCE and Resource 1Y0-A23 Study Guide Book Scheduling MB5-538 Practice Exam Team climbed to the top of the embankment overlooking the crime scene and 9A0-152 VCE 1Y0-A23 Study Guide Book stopped to beat him from time to time It is not particularly surprising when it comes to 9A0-152 VCE the dust on suits of thousands of dollars. However, she was surprised. Piriti actually noticed her, and waving her past. He smoothed a little in his shaven clean face. She thought she would 9A0-152 VCE probably be applauded 251-250 PDF for the extraordinary performance of todays unruffled. Well done, saved the fingerprint on the iron ladder Maybe it will give her a little reward. The last hour on duty 1Y0-A23 Study Guide Book on the last day. She will leave MB5-538 Practice Exam with glorious 251-250 PDF DMDI201 Exam Practice PDF glory. He looked up and down at her. Policewoman, you are not a novice, right 1Y0-A23 Study Guide Book I think I will not mistake. Im DMDI201 Exam Practice PDF sorry, sir Youre not a newbie, DMDI201 Exam Practice PDF Im sure. 1Y0-A23 Study Guide Book Strictly speaking, she can not be considered. Although she entered the police only a short period of three years, unlike her MB5-538 Practice Exam other police at this age, most have nine to ten years of seniority. Before entering the police academy, Shakesi had been in society for several years. I do not understand what youre trying to ask. He seemed annoyed and the smile on his face 9A0-152 VCE disappeared. Are you the first policeman to arrive at the scene Yes, sir.