Written by Victoria Lee

Does it ever feel like you’re the only visitor to your Facebook Page? Do your carefully crafted posts regularly receive a grand total of zero Likes?

Don’t worry, you’re not alone.

Getting your posts in front of your ideal customers is getting harder as Facebook’s organic reach falls (organic reach is the number of people who are shown Facebook Posts that you do not pay to boost.)

Instead of crossing your fingers and wishing for more Likes, next time you post to Facebook, follow these simple steps to increase the likelihood of your ideal customers liking and engaging with your post.

1. Post a link to your Facebook Post into relevant Facebook Groups

This may be controversial, but it does work.

Firstly, find and join Facebook Groups that your ideal customers are members of. For example, if you’re a Business Consultant, join groups for entrepreneurs. If you’re a ladies hairdresser, join groups for local mums.

It may take a few days for your request to join these groups to be accepted.

After posting a Facebook post, click on the timestamp of the post:

This will open the post in a new tab.

Now, go to your new Facebook Groups and share this link to your Facebook Post with the group.

Make sure your post provides value to the group members and is not overly promotional – group members don’t like that.

2. Share your Facebook posts via your personal profile

The number of people who will see a post from your personal profile is much higher than the number that are shown posts from your Facebook Page.

Take advantage of this by sharing your Page posts via your personal profile.

3. Do a ‘share for share’ with another business that has a similar customers

This is easier than it sounds. Find a business on Facebook that shares your target market. For example, if you’re a web designer targeting local small businesses, you might pair up with a local social media agency also targeting local businesses.

Drop this business a message on Facebook or via email asking them if they’d be open to a ‘share for share’.

Explain that you will share a post from their Facebook Page to your Facebook Page, and in return they share a post from your Facebook Page to their Facebook Page.

That way, their audience are exposed to your business, and your audience are exposed to their business. It’s a win, win!

4. Pay to “boost” your post

Set up an ad account of Facebook and pay to get your post in front of your ideal customers.

For as little as £5 your post could reach hundreds of potential customers.

The more users your post reaches, the more chance of your post receiving likes and engagement (comments, shares etc.)

Learn more about Supercharged Facebook Ads >>

5. Join 100 Pound Social’s Facebook Engagement Pod

All 100 Pound Social customers are invited to join our free engagement pod after sign-up.

Joining means every post we create for you will be ‘liked’ by the other members of the Pod.

This social proofs your posts and increases the chances of them being seen by new audiences. (Don’t worry, you will never be in a Pod with your competitors.)

To join the Pod, sign-up for your 14-day risk-free trial today. (If you’re not impressed, we’ll give you a full refund anytime during your trial.)

Top tip: Don’t forget to click on the list of people who have liked your Facebook Post and “invite” them to “Like” your Page!